Cooking Up a Business by Rachel Hofstetter

Author:Rachel Hofstetter
Language: eng
Format: epub
Publisher: Penguin Group US
Published: 2013-12-02T16:00:00+00:00

Each broker represents thirty to forty different companies and will pitch each product to local grocery store buyers. “But of course, these guys are also really expensive and I couldn’t afford them on a monthly retainer or salary,” says Justin. So instead, he turned to his trusty equity play: “We have a hot little brand here with a really strong management team, and someday we’ll be able to afford a full payment,” he told the owner of the firm. “But what if, until that day, I give you a share of ownership instead?” It worked, and now those brokers are also financially invested in helping Justin’s Nut Butters succeed.

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